When Nintendo challenged Weavr to craft a Summer promotion with a family-oriented snack brand, we delivered Frito-Lay as a partner. Targeting fun-loving families seeking the hottest gaming gear, we then developed a national sweepstakes during which consumers could “Win a Switch System and a Game EVERY HOUR!” among other prizes. More than 6 million Nintendo-themed Frito-Lay Multipacks displayed in nearly 100,000 POS units drove consumers to a dedicated microsite, to enter and win. Summer’s still in play… we’ll report results soon!